August 2009
Sales and service – it’s not about you
Let me begin by making a blunt point: recruitment is a sales profession. That has become even more evident during recent times.
What percentage of your candidate flow is from an online source and how do you ensure that the experience for the candidate is a positive one?
In recent times the view has been that there have been candidates in abundance. Most of these candidates introduce their services with varying degrees of suitability via online applications, be they job board sites or through recruitment consultancies websites. Whatever the online source, quality and suitability are beyond our control, the only certainty is volume.
While we have certainly felt the effects of the economic crisis of late I want to focus my attention on a recovery for the new Financial Year and embed some positivity across my team for the fi rst time in a while – can you advise any key points that the business should adopt to help us prepare for the future and lift motivation without losing reality?
The dramatic change in market conditions has caused problems for the majority of recruitment firms and many are facing the same challenge. Most sectors have changed from being job rich and candidate poor to a job poor and candidate rich(er) market.
Inside August 2009
Online candidate marketing – beyond mainstream job boards
Beyond SEEK.com.au, where else do candidates (the good ones!) visit online? And more importantly, how can I capture their interest?