Separating professional and personal lives in social media is a thing of the past, US based workforce marketing expert Jason Seiden told HRR.
Ajax Workforce Marketing CEO Seiden is so convinced that our social media worlds will increasingly blur between professional and personal that he has trade marked the term “profersonal”.
“The benefit of ‘profersonalism’ is that we can bring more of our personality to work … the cost is that we’ll need to button things up on the personal side a bit.” Seiden said that over the next decade nearly every employee or prospective employee “will have a chance to say something dumb online”. The repercussions for HR are that they will “have to recalibrate what judgment mistakes are acceptable, and which are actionable from a work perspective”.
“Ultimately, we’ll have to change our morality about what mistakes matter,” he said.
Research from the UK and US recently found that most HR professionals searched unprotected social media channels profiles to assess candidate suitability. Some 90% of US recruiters regarded finding a nude photo of a potential recruit on a channel as a reason to not interview them.
Source: Thomson Reuters’ HR Report, 31 January 2013.